Social networks are web-based systems designed to facilitate the social interaction of individuals through the use of text, photos, links, and other content. Some of the more popular social media platforms include Facebook, Twitter, MySpace, LinkedIn, Instagram, and Google+, although there are many others. Social networks can also exist inside a organization or for an area of interest, such as dating sites, forums, etc.

Why Social Media?

In this article, we will focus on social media types, such as Facebook and Twitter, and ways that you can utilize these platforms to benefit your business or organization. There are many advantages to this avenue of marketing. Most importantly, it is one of the most cost-efficient, effective methods to increase your brand or business' visibility. In addition, it is a very effective way to connect with a local audience. As an added bonus, it can act as a gateway for consumers to reach your website, increasing your inbound website traffic. Another advantage of social media marketing is that it helps your SEO rankings. Creating high-quality content that utilizes keywords that are relevant to your business is essential. It also gives you a platform to provide a personal connection with the social network community. If you are active in commenting and posting, a positive impression is more likely. Insight is gained from the communication with consumers.Finally, authority is gained through well-written content placed in your posts.

Six steps to set up an effective social media presence

To set up a social media marketing plan, a six step guide can help you obtain your goals. First of all, establish very specific networking goals. Be sure to utilize web advanced metrics, such as leads generated, web referrals, and conversion rates. Secondly,  conduct a thorough audit of your current social media presence. Evaluate all platforms currently in use for effectiveness. Thirdly, take steps to create new accounts or improve your current accounts in ways that will help you meet the specific networking goals. Next, look at industry leaders, clients, and competitors to gain inspiration. Also, browse around on your current platforms to obtain new ideas. Next, create a plan and calendar for content that you plan to post. Share your content equally through business promotion, ideas and stories, and personal interactions with your target audience. Also, remember that social media is a good platform to offer specials to the local community. These promotions may differ from those on your website.  Lastly, periodically evaluate and adjust your social media plan through careful consideration of advance metrics and analytics. The most important aspect of your social media plan is that it should be ever-changing. As new insights are gained, as your company grows, and as new networks emerge, your network marketing plan needs to be adjusted. Making your social media strategy fluid will help to meet all of your goals.